Independent Private Aviation Advisory
Independent counsel for aviation’s most consequential decisions.
Before you charter, sign a fractional contract, or acquire an aircraft, TRH Aviation gives you independent advice — with no operator to represent and nothing to sell. Only a clear view of what fits how you actually fly.
Tyler Hults
Founder & Principal
Fifteen years building and selling private aviation’s biggest programs — Flexjet, Jet Edge, VistaJet. Now on your side of the table.
Who we advise
The people aviation decisions are hardest for.
Sophisticated buyers who value time, expect discretion, and want a decision they can defend — not a product pitch.
Family offices
Managing aviation as one line in a larger balance sheet.
Business owners & founders
Trading time for certainty, without overpaying for it.
Corporate flight departments
Benchmarking programs, lift, and fleet decisions.
C-suite executives
Personal and corporate travel handled with discretion.
Private equity & investors
Aircraft as an asset — acquired, operated, and exited well.
UHNW individuals
Independent counsel before, during, and after a decision.
Services
Four mandates, one independent standard.
Aviation Advisory
01Independent counsel across every way to fly.
- Usage and mission analysis
- Card, membership, fractional, and ownership comparison
- Contract review and negotiation
Aircraft Acquisition & Sales
02Disciplined transactions, from mandate to disposition.
- Acquisition strategy and sourcing
- Pre-purchase diligence and structure
- Sale, remarketing, and re-entry
Fleet & Utilization Strategy
03Quantify efficiency and right-size the fleet.
- Aircraft Efficiency Index scoring
- Utilization benchmarking
- Right-sizing and remarketing
Program Review
04A second opinion on what you fly today.
- Current program and contract audit
- True all-in cost exposure
- An optimization roadmap
How we work
A defined process, not a sales cycle.
Discovery
Understand how you actually fly — and what you value most.
Assessment
Model the market against your mission and your economics.
Strategy
Recommend the structure that fits, with the numbers behind it.
Execution
Negotiate, implement, and manage the transition.
Ongoing Advisory
Monitor, benchmark, and adjust as the mission changes.
The TRH Framework
Every recommendation runs through three lenses.
It is what keeps the advice consistent, independent, and grounded in economics rather than inventory.
Mission fit
Routes, passengers, range, and frequency — the trip you actually fly, not the one you're sold.
True economics
All-in cost, contract exposure, and residual risk — modeled in real dollars.
Independence
No operator to represent, no product to move. One interest: yours.
Selected engagements
What an advisor on your side is worth.
Client work is held in confidence. Names, references, and full detail are shared privately, under NDA.
Automotive group · Program restructuring
Result
saved against the original agreement
Confidential engagement
The situation
A multi-location automotive group had signed a binding 125-hour, five-year fractional contract on a Citation Longitude — roughly $921K committed upfront and $11.9M over the term, with penalties for any change and little room to adapt.
The work
TRH reviewed the agreement line by line, built a multi-phase negotiation strategy, and led the negotiation to unwind it — moving the group into a more flexible 100-hour, three-year Citation Latitude lease.
The outcome
Half the deposit was reallocated rather than forfeited, the commitment dropped from five years to three, and hour and aircraft-upgrade flexibility were preserved — $8.296M saved, with quarterly reviews and reporting to follow.
TRH also advises family offices, flight departments, and business owners on acquisitions, program reviews, and fleet strategy.
Insights
Plain answers to the questions worth millions.
About Tyler
He sold these programs at the top of the industry.
For fifteen years, Tyler sold the very programs he now evaluates. He captured $10M+ in competitive fractional business at Flexjet, then architected and scaled Jet Edge Reserve from inception to $150M+ in deposits — ranking as a top-two producer nationally — before leading its members’ migration into VistaJet after the acquisition.
A start in finance at Morgan Stanley taught him to treat aviation as capital. He founded TRH to bring that experience to the other side of the table — advising buyers, with no product behind the advice.
- VP, Sales & Partnerships — Jet Edge
- VP, Sales & Strategy — VistaJet
- Area Sales Manager — Flexjet
- Morgan Stanley Private Bank
- Architected & scaled Jet Edge Reserve
- Founder & Managing Principal, TRH
Speak with Tyler
A conversation before a commitment.
Tell us how you fly today. You’ll get an honest read on whether it still makes sense — and what would.